We focus our services on the things we do best. Things like reaching out to online influencers with blogger and social media relations, running Internet marketing campaigns, and writing exceptional web content. Anything that drives traffic to a website is our cup of tea.
Here's what we do:
What is social media relations? In a nutshell, it moves traditional media relations to the web. In some cases it involves finding online influencers--like popular bloggers--who might be interested enough in your product or service to write about you online. It also involves developing tactics to help get your site Dugg or Stumbled Upon.
Social media relations is also about monitoring the blogosphere to broaden community engagement and to make sure you respond promptly to online discussions of your products and services. This is an important activity for developing community support on the web and running an active, engaged web business. We know the best tools for monitoring the web and how to respond to positive and negative feedback online.
These are some typical social media relations activities:
"Prior to developing MEC's first corporate blog on ethical sourcing, we asked Capulet to prepare a risk management strategy for us. The document, along with their follow-up support, has been a very effective roadmap for identifying best practices in corporate blogging."
George Weetman, Web Content & Marketing Manager
Mountain Equipment Co-op
Visit our portfolio to check out social media relations in action.
On the web, word-of-mouth rules. If you can't get people--journalists, bloggers, analysts--talking about your product, you won't get people to buy it.
"We've used Capulet for a variety of ongoing web marketing projects--everything from an email newsletter to flash games and social media contests. Their work has been consistently exceptional, and they've helped increase our visitors by nearly 300% over the past twelve months."
Kevin Grandia, Account Manager
Hoggan and Associates
Case Study: Read about how we increased website visitors to DeSmogBlog by nearly 300%.
Once you've got your audience's attention, don't bore them with feature lists and tech specs. Good business and marketing writing should convince readers why your technology is better than your competitors'.
We begin by familiarizing ourselves with your technology and analyzing the audience we're writing for. We then emphasize business benefits and highlight customer testimonials to showcase the best features of your products and services.