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We Wrote the Book on Social Media Marketing
Our book, "Friends With Benefits: A Social Media Marketing Handbook", is coming out in October, 2009.
These Forrester studies are generally very well put together and I often look them over for marketing research - particularly the recent study on ecommerce platforms.
I am initiating a public outreach through blogging campaign here for my company and look forward to seeing what they have to say. To start, I launched the blog on (my beloved) WordPress but I do have some apprehensions about WordPress's scalability (in the sense of adding additional bloggers and various content in multiple feeds NOT ability to handle traffic). Really what we need is a light-weight CMS as alluded to in the abstract of the study so i am curious to read it over (once i am caught up from Gnomedex).