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PR Book Club
Submitted by Julie on Thu, 2009-06-04 00:45.
Last week an email was circulating among some of my PR colleagues discussing which PR and business books we're currently reading. I thought I'd share our top reads with you:
- Death Sentences: How Cliches, Weasel Words and Management-Speak Are Strangling Public Language by Don Watson
- E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael Gerber
- Here Comes Everybody: The Power of Organizing Without Organizations by Clay Shirky
- Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers by by Shel Israel and Robert Scoble
- The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott
- PR! A Social History of Spin by Stuart Ewen
- Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
- What Would Google Do? by Jeff Jarvis
- Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott and Anthony D. Williams

