Co-owners Ken and Tom Carlton spent $200 a month to get an ad for their business to pop up when someone searched for "roll forming," a process that turns metal into different shapes. "Within days," says Ken Carlton, the ad "generated millions and millions of dollars in sales. ... I shudder to think of where we'd be ... without Google." Sales for the 26-employee firm are up 35%.
As is often the case, the Slashdot discussion is an informative as the article it references.