The New PR Behemoth

PR Studies recently posted about the merging of PR agencies in the UK. To compete with one another, large PR holding companies are aquiring agencies in a fight to attract and keep corporate clients such as Microsoft.

Now there's a holding company Next Fifteen Communications containing three autonomous PR consultancies: Text 100, August.One Communications and Bite Communications. We now learn from PR Week that a further consultancy Joe Public Relations is to be merged with August.One Communications.

Here's the rationale for these multiple PR brands. They allow you to attract clients who may view others (such as Microsoft) as a competitor.