Creating Buzz with a News Release

Prudent Press Agency recently sent us an email promoting their services and offering tips for creating buzz with a news release. The email targets giveaways as a "common sense" principle for generating buzz.

If you give stuff away as fast as you can, you whip up interest, which is the down payment buzz requires. It always surprises me how business people devote so much time to building barriers to entry when they'd be so much smarter to let it rip!

While the level enthusiasm (let it rip???) is a bit laughable, a giveaway is one of the quickest ways to create buzz. Whether it's tickets or technology, most people would agree that free = good.

Any creative suggestions for other, not so common sense, ways to generate interest in the media?