Keeping it Simple Means Cutting the Jargon

Capulet recently attended a panel discussion where technology journalists discussed PR pet peeves. At the top of the list was receiving pitches and press releases riddled with tech jargon. According to one of the editors, �you should write a press release as though you�re explaining your product to someone in a bar.� Here�s a classic example from technology writer Brian Pelltier, who received 165 email pitches while attending a tradeshow. �One pitch used the acronyms IP/MPLS, VPN, DSL and VoIP in the second sentence. Another noted that �updating power systems is often an afterthought.� And another, �The next big thing in enterprise-level network storage is iSCSI�� Okay, if you say so.�