The Internationa Association of Online Communicators IAOC featured a post by Kevin O'Keefe, a lawyer by trade, and founder of lexBlog, a company providing a turn key blog solution for law firms, to help enhance their reputation and extend their brand via professional marketing blogs. O'Keefe discusses how blogs can enhance one's reputation in the public, the media and with clients, in a matter of months.
I saw empowerment � the ability to personally enhance one�s reputation in their area of expertise by becoming a reliable and trusted source of information for the public, the media, current & prospective clients and colleagues who refer work. Heck, that�s PR and marketing at its finest.
This is a good example of how blogs can benefit any industry. It also proves how far blogging has spread beyond the tech sector.