Tod Maffin on the Perfect Pitch

Last week I wrote about Tod Maffin's tips for freelancers pitching the CBC. I explained in that post that "the first time I read this, I actually thought he was referring to PR and marketing pitches." My misreading has turned into our good fortune, as Tod has written a short eBook called Landing the Perfect Pitch (PDF) and is distributing it for free under a Creative Commons license. If you do garner some value from his work, Tod asks that you make a donation to the National Advertising Benevolent Society.

Cross-posted to my day job blog.