For those of us that deal with blogging on a daily basis, this headline is overdone, but the Business Week cover story that accompanies it is an interesting overview of business blogging. Covering blogs from GM's Vice Chairman Bob Lutz's FastLane blog to Steve Rubel's Micro Persuasion to Nick Denton's Gawker, the article even manages to tackle syndication and RSS. While it's a bit hard to look past some of the cheese factor (the article is written like a blog with a series of dated posts) it will be a good starting point for people wanting more information on business blogging, and those still wondering, what the heck a blog is?
Go ahead and bellyache about blogs. But you cannot afford to close your eyes to them, because they're simply the most explosive outbreak in the information world since the Internet itself. And they're going to shake up just about every business -- including yours. It doesn't matter whether you're shipping paper clips, pork bellies, or videos of Britney in a bikini, blogs are a phenomenon that you cannot ignore, postpone, or delegate. Given the changes barreling down upon us, blogs are not a business elective. They're a prerequisite. (And yes, that goes for us, too.)
Business Week even managed to convince itself to star blogging with this article. They're launching our their own blog "to cover the business drama ahead, as blogging spreads into companies and redefines media." Check it out at Blogspotting.net.