One of the most interesting articles to come out of Global PR Blog Week 2.0 is Pragmatic Public Relations by Tom Murphy. The article clearly articulates the current state of the PR landscape and, as the title implies, provides principles for adopting a pragmatic approach to PR. Murphy even offers up his own PR version of the Gartner Hype Cycle.
Pragmatic PR is all about understanding how an audience or an audience segment wants to communicate with a company. By developing that understanding you are in a far better position to reach and educate that audience efficiently and effectively. I think if we're honest, that type of insight is the exception rather than the norm today. The reality is that as audiences become more discerning, they develop more sophisticated filters and the return from the traditional broad stroke tactics and programs will continue to decrease.
The article is definitely worth a read, as is much of the other content on the Global PR Week site.