News Flash: PR is Cheap

Barbara from Chen PR writes about the price of PR, and an Economist article that backs her up:

In a recent internal study, P&G concluded that the return was often better from a PR campaign than from traditional forms of advertising, according to Hans Bender, the firm's manager of external relations.

We're clearly drinking the PR koolaid, but it's obvious to us that money spent on PR is generally more effective than advertising.