Our pals over at Common Craft have delivered another excellent video, this time for PRWeb. The strength of Common Craft's videos is in the simple, creative way they deliver information. If you haven't seen them already, check out the RSS and Social Bookmarking videos. Brilliant work!
While I fully buy-in to Common Craft's 'River of News' metaphor, I'm not convinced PRWeb can deliver on the promises it makes in the video. I've used PRWeb many times before. Sadly, it's made little impact. In truth, there's no simple way to get the attention of media and online influencers. The best way for small players to make some noise is to research media and bloggers carefully and send thoughtful story pitches directly to the right folks. I'm afraid no newswire service out there can beat the personal touch.