In the early years of Capulet, as with most businesses, we said ‘yes’ to nearly everything (we did refuse a mail order bride project). For the past couple of years, we’ve had the luxury of being selective about who we take on. It's especially nice to take on a client who’s social goals align with our own. DreamBank happens to be one of those clients.
DreamBank is a Vancouver start-up with a mission that addresses this issue. Here’s the elevator pitch:
DreamBank.org is about helping dreams come true and doing it in a way that helps the planet and important social causes. Instead of giving gifts that, although appreciated may not really be wanted, with DreamBank you contribute to someone’s dream. As well as helping fulfill a dream, your contribution helps spare the planet some of the nasty side effects of manufacturing and packaging unused gifts. Plus your gift automatically generates funds that are given to important social causes.
It’s essentially collaborative giving with a charity angle. Or, if you prefer, a gift registry for everything. Here are a few sample dreams:
- We’re trying to get Rebecca to BlogWorld.
- An eight-year-old girl wants a grey chinchilla (that’s our favourite one so far).
- Darren wants to raise money for the David Suzuki Foundation.
- Julie wants to send a kid to camp.
It’s a charming idea, and we’re pleased to be helping them with their online marketing. We’ve been blogging up a storm on their site, and running a fun outreach campaign to local bloggers. Plus we had a fun launch party at a French bistro.