See You 'On the Edge'

We're pleased as punch to be speaking at this year's Canadian Public Relations Society's conference, On the Edge, in Vancouver June 7-9, 2009. We'll be covering tips on how to avoid online blunders when marketing to bloggers and online communities. Here's our session blurb:

Everyone wants to have a strong social media presence but no one wants to commit one of the seven deadly sins of marketing on the social web. Learn how to fool-proof your online marketing campaigns from real world case studies in this session by Darren Barefoot and Julie Szabo. Save yourself some sorrow by learning from the mistakes of others. Julie and Darren will help you avoid campaign killers and online faux pas.

Check out the conference site for more info. If you're going to be there, let us know!