For a tech marketer, like me, Computerworld is the big time. Getting ink in the publication is on all of our clients' wish lists and goes a long way to validate a product. Which is why I'm so delighted that Todd R. Weiss included Friends with Benefits: A Social Media Marketing Handbook in his article, "Social media marketing: 5 must-read books". The "essential" books on Weiss' list provide a starting point for businesses that are new to social media marketing and are looking for some help planning their strategies and getting social media programs up and running.
We're in good company with Joel Postman's SocialCorp: Social Media Goes Corporate; David Meerman Scott's The New Rules of Marketing & PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly; Maria Azua's The Social Factor: Innovate, Ignite and Win Through Mass Collaboration and Social Networking; and Tamar Weinberg's The New Community Rules: Marketing on the Social Web.
If implementing a social media marketing strategy is on your list for 2010, these resources will put you in good stead. Happy reading!