Every now and then, an online jewel of a video surfaces on the web, forged for marketers and online strategists alone. When this happens, we celebrate its existence by sharing it with our community. "Pink Ponies" has been making the rounds among our colleagues and friends as a "must-see" YouTube video for online marketers. It tells the story of a case study (and we love our case studies,) complete with objectives, results, messaging, campaign tactics, direct mail and online outreach.
We don't want to give away too much and spoil the video. But we can say this: movement building and thought leadership requires effort, innovation and strategy. The people who made this video, a company revealed as St. John, understand this and, in the spirit of satire, turned social media marketing on its head. We certainly enjoyed it and we hope you do, too.