As our Social Media Marketing Masterclass series continues into autumn, we prepare to step back from our work around specific niche industries and focus on the work online community managers are doing collectively in their field. If your company or organization uses social media to reach clients, followers and supporters, then online community management is part of your work. You can click here to register for the online community management masterclass or read on to learn more about the workshop. More and more, we place value on creating successful online communities in business and the impact they have on our offline work. Our workshop will help you identify which tactics, channels and tools will help you succeed. We'll share proven strategies and techniques for growing, sustaining and engaging an online audience. In this one-day workshop, you will develop strategies that will:
* Help you decide which social media channels are right for your organization * Ensure that you implement best practices for engaging online communities * Introduce social media campaigning as a subset of online activities * Define key performance indicators (KPIs) and measure online activities and investment
This small-group workshop is designed for Online Community Managers currently responsible for social media channels and strategy. Strategy discussion, examples and best practices are customized for participants with an intermediate understanding of online tools and community management.
Where and When? 300 - 163 West Hastings St. (Entrance is at Hastings and Cambie, next to Bean Around the World) Hollyhock Room, 3rd Floor Friday, October 26, 2012 9:30am - 4:30pm Lunch and coffee served
Your Instructors Capulet staffer and expert online campaigner, Theodora Lamb and social media strategist Channing Rodman will lead workshop participants through a process for designing web-thinking movement marketing plans, strategies and tactics.
Theodora’s passion for non-profit causes led her to work in social media where she helps to strengthen online communities. She works with several organizations including the BC Children’s Hospital Foundation as an online community manager and with Mountain Equipment Co-op’s TheBigWild.org on wilderness protection across Canada. She’s also developed online communities for the BC Mental Health & Addictions Services, the Women’s Health and Research Institute and the Asia Pacific Foundation. Theodora’s background in radio and television allows her to bridge her passion for storytelling, media and the web and when she can, she loves to write about redheads.
Channing Rodman is a social media strategist and writer. She works with non-profits and businesses to help them connect better on the social web, and can explain the point of Pinterest to your grumpiest executive. Since moving to Vancouver in 2009, she has helped to launch online initiatives for some of BC's largest public agencies and not-for-profits, including BC Hydro and the BC Children's Hospital Foundation. Some of the themes she explores in her work include how to translate online activity in real-world action, serious games, and the future of memory on social media. She is a new parent, she loves libraries, and she will always tweet back to you.
(Cover blog photo courtesy flickr user D Sharon Pruitt.)