Web Marketing, Business Writing and PR Samples
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Quote Julie
A PR campaign can be an effective way to raise a company's profile and attract customers.
Photobox - Portfolio
Business and Marketing Writing
Business and Marketing Writing
The following are some examples of our business and marketing writing. Don't see a sample of what you're looking for? Let us know--we've got lots more in our filing cabinet.
Rococo Software Data Sheet
This datasheet (PDF) created for Rococo Software combines business benefits, screenshots and illustrations to explain how Rococo's voice applications let businesses control and manage their own voice services. The audience for this datasheet was telecom operators at the 2006 3GSM conference.
We partnered with designer Nick Monahan on this project.
"We trust Capulet to produce well written, professional collateral material that clearly articulates Rococo's product offerings."
- Sean O'Sullivan, CTO, Rococo Software
Western Wind Energy Corporate Overview
Good marketing writing is key to grabbing your audiences' attention and engaging them with your product or company. This two-page introduction (PDF) to Western Wind Energy highlights key company projects and identifies wind energy as both a socially responsible and economically-viable alternative to oil.
Capulet's Guide to Writing Whitepapers
A couple of years ago, Darren wrote an article for Intercom magazine called Ten Tips for Writing Whitepapers (PDF). The guidelines for writing compelling content and structure are definitely still relevant.
We've written whitepapers for Cape Clear, DataSea, Newbay Software, AEP Networks and Silkroad Technology.
AEP Networks Direct Mail Postcard
AEP Networks wanted a direct mail postcard to tell existing customers about upgrades to its SSL VPN platform. The "new and improved" campaign needed to advertise upgrades, but not take away from the appeal of the existing product.
With the help of talented illustrator Darren Bockman and designer Nick Monahan, we created a postcard (PDF) that draws on 1950's-style ads and ironically pairs it with AEP's network security hardware product.
Industry Article for Nooked
At the beginning of the Web 2.0 phenomenon, before blogging and RSS were on most marketers' minds, Capulet and Fergus Burns, CEO of Nooked, wrote Top 5 Reasons to Use RSS, which was published in a variety of marketing journals, including the popular MarketingProfs and LACP.