Capulet Communications

Social Media Relations

What is social media relations? In a nutshell, it moves traditional media relations to the web. In some cases it involves finding online influencers--like popular bloggers--who might be interested enough in your product or service to write about you online. It also involves developing tactics to help get your site Dugg or Stumbled Upon.

Social media relations is also about monitoring the blogosphere to broaden community engagement and to make sure you respond promptly to online discussions of your products and services. This is an important activity for developing community support on the web and running an active, engaged web business. We know the best tools for monitoring the web and how to respond to positive and negative feedback online. 

These are some typical social media relations activities:

• Blogger outreach campaigns that reach online influencers
• Participation in online industry discussions
• Marketing with Facebook, Digg, StumbleUpon and the rest of the social networking sites.
  

 "Prior to developing MEC's first corporate blog on ethical sourcing, we asked Capulet to prepare a risk management strategy for us. The document, along with their follow-up support, has been a very effective roadmap for identifying best practices in corporate blogging."

George Weetman, Web Content & Marketing Manager
Mountain Equipment Co-op

Visit our portfolio to check out social media relations in action.