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Darren Quote
We use a variety of online marketing strategies--everything from old-school email newsletters to podcasts--to help clients communicate with customers and media.
Shiny New PR Tool: A Corporate Blog
Shiny New PR Tool: A Corporate Blog
More companies are using corporate blogs to communicate with customers, potential customers and industry colleagues. Like newsletters, press releases and webinars, blogging is another powerful marketing tool. Here are some good reasons to have a corporate blog:
- Blog technology makes it easy to communicate on a regular basis with your audience.
- The comments feature provides a feedback mechanism for your customers. Providing a place for feedback tells your readers that you're listening and that you care about their opinions. Besides, if you don't provide a place for feedback on your site, your users will make their own.
- Blogs put a human face on your company. An individual who reads your blog is more likely to become engaged with your company.
- Blogs are exceptional search engine optimization tools. Search engines love blogs for their frequently updated content. More importantly, because your site changes, visitors return more often.
- If your CEO writes a compelling blog, it may help identify them as a thought leader in your industry.