Capulet Communications

There's considerable sturm und drang around the blogosphere today about Wal-Mart's blogger relations program, and the related article in the New York Times:Under assault as never before, Wal-Mart is increasingly looking beyond the mainstream media and working directly with bloggers,...

Robert Scoble writes about the puzzling problem of exclusives in the 21st century: Now every single one of us has the power to have "the exclusive." It really is messing with PR team's heads as they try to deal with...

I was at an HTCE event last night. A recurring theme was the exploding multiplicity of marketing channels, and the need to get extremely granular in your approach. There are fewer and fewer reasons, for example, to get your clients...

Kami Watson Huyse responds to Shel Israel's claim that "You are better off going with blogging and NOT using a PR agency until you are further along in your development." Kami says: In the end it is about reaching your...

Last week, I was in Banff on the faculty of Blogs 'n' Dogs, a three-day masterclass blogging workshop. We talked to a group of artists and business people on all aspects of blogging, from generating revenue to managing your online...