What We're Writing About
Anyone who works at a nonprofit knows it’s tempting to equate impact with growing supporter numbers. But, isn’t going deep with volunteers who will lead with us and for us just as important?
It’s a challenge to transition people from the web, but if you’re prioritizing mobilizing over organizing, your digital supporters may be falling into a black hole when they’re ready for more.
Something fundamental is changing about the way the web works. Hundreds of new top-level Internet address domains are popping up, bringing with them fresh opportunities for communicators.