Stand out from the crowd.


Capulet makes Remarkables—high-impact digital marketing campaigns that attract attention and get people fired up about causes and businesses that are making positive change in our world. A decade ago we read Seth Godin's marketing bible, Purple Cow, and a light went on! To make real change we've got to grab attention and inspire people to act. We've been making Remarkables and teaching marketers how to make their own inventive campaigns ever since.

Capulet is Darren Barefoot and Julie Szabo. We've spread the Remarkables manifesto and talked up the need for marketing innovation with news media including the CBC, BBC, Wired and the Wall Street Journal. We're the authors of Friends with Benefits: A Social Media Marketing Handbook, one of the first books published on the topic of social media marketing.

Capulet works with ambitious and gutsy non-profits and companies that care, like the United Nations, Mountain Equipment Co-op and Greenpeace International.

Capulet helped the environmental groups working to protect the Great Bear Rainforest make the noise they needed to get the BC government’s attention. In the end, the promise to protect one-third of the globally significant rainforest was fulfilled.
— Natalie Southworth, Rainforest Solutions Project
Capulet satisfied every point on my ideal consultant wish list: they worked hard to understand our communications challenges and they surprised and energized us with a set of recommendations that were as actionable as they were creative.
— Laura Authier, St. Michaels University School