Elizabeth Albrycht pinpoints Ten Ideas for Corporate RSS Feeds. We're well aware of the benefits of RSS here at Capulet, and many of our clients use RSS or are working in this space. If you aren't already using the technology, or you're looking for new ways to utilize it, Albrycht's post offers some good answers to the question "Why RSS?"
Keep your customers informed. Journalists and analysts aren't the only people who will subscribe to your news release feed. Customers are very likely to as well. You should ask yourself what kind of information your customers want, besides news. One likely target is product support information. Product tuning, specs, troubleshooting and security updates are just a few of the topics that companies like IBM, Oracle, Microsoft and UserLand Software provide in their RSS feeds.